Our mission is to provide products of superior quality and value that improve consumers confidence, health and satisfaction and, in return, allow our shareholders, business partners, and the communities we live and work in, to prosper.
An Idea was Born.
The idea of pH Plex started when I read how Professionals were struggling to get the Color & Bleach results they wanted when using the market leader’s Plex product. After 22 years in Personal and Hair Care at Procter & Gamble and Wella, where the mantra always was: better & cheaper, I thought this was the right time to put science to practice, for Professional Clients and Retail Consumers, in salons and at home.
We Listen to You.
The more Professionals I spoke to, the more convinced I became. I kept hearing the same stories – Hair Color shifting, Hair Bleach not effective anymore, the need for increased Developer concentration and residence times, complicated mixing instructions, expensive… I thought there must be a way to do this better and more affordable - I wasn’t sure at that time…
“I soon realized that when I can solve this for Professionals, it’s also solved for customers at home!”
I decided to leave my corporate life behind to launch pH Plex. The most important lesson I learned throughout my corporate career was to be yourself and that every day is an opportunity to be better and try something new.
Being named inventor on more than 100 patents in my corporate career, I am an inventor at heart. I decided to consult with the best experts to truly understand the mechanism of action of Hair Color, Hair Bleach, and Plex and eventually created the world-wide patented formula of pH Plex. Now, all Professional and Retail consumers have access to the Plex-benefits of repair and protect during chemical hair treatments, deep repair at a molecular level, and weekly maintenance.
We haven’t stopped working yet – there are more products to come!!
Building the pH Plex Team.
From all over the world, with various disciplines and backgrounds, I’ve brought a team together to create the best possible products and at the same time, the most affordable product range to mitigate the effects of all chemical hair treatments.
Our Commitment to You.
All ingredients of our products are sourced from the leading Global Manufacturers and only the highest purity grades are used for best-in-class Quality and Safety.